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Barcelo Marques & Co

Palo Viejo
Palo Viejo
Palo Viejo
Palo Viejo
Palo Viejo 151
Palo Viejo 151

I exhibit 3 of the 6 labels of my collection. Other labels differ only in details. Undisplayed labels are variations with minor differences.


Serrallés took its big leap forward in 1985 when it acquired the assets of Puerto Rico Distillers, Inc., a subsidiary of the giant Canadian liquor firm Joseph E. Seagram and Sons Ltd. The acquisition of Seagram's manufacturing facilities in the towns of Camuy and Arecibo, as well as the brand names sold locally by that firm (Palo Viejo, Ron Llave and Granado), enabled Serrallés to more than double its sales volume.

[Source: The Rum Experience by Luis Ayala, 2001, p.117]

In addition to White and Gold Don Q and premium El Dorado rum bottled in Mercedita, Serralles ages and bottles Palo Viejo, Ron Llave, Ron Granado, Ronrico, and Captain Morgan in Camuy. (The latter under a manufacturing agreement with Seagrams.)

Here are full texts from the labels

pr64: Palo Viejo; 4/5 Pint; 80 Proof; Distilled Puerto Rican Rum; Produced & Bottled at Caumy, P.R. by Barcelo Marques & Co.

pr5: Palo Viejo; Ron de Puerto Rico; Rum produced by Barcelo Marques & Co., San Juan, Puerto Rico; 40% alc/vol (80 Proof)

pr6: 151; Palo Viejo; Ron de Puerto Rico; Rum produced by Barcelo Marques & Co., Caumy, Puerto Rico; 75.5% alc/vol (151 Proof)

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Last modified: October 9, 2005 Created by Petr Hloušek
Peter's Rum Labels

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