Bardinet S.A.

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Rum labels

Rhum Negrita - Bardinet S.A. (fr188)
Rhum Negrita

Rhum Negrita (fr188)

93 x 119 mm (3.6" x 4.7")
Rhum Negrita - Bardinet S.A. (fr1)
Rhum Negrita

Rhum Negrita (fr1)

75 x 95 mm (2.9" x 3.7")
Rhum Negrita Old Reserve - Bardinet S.A. (fr68)
Rhum Negrita Old Reserve

Rhum Negrita Old Reserve (fr68)

99 x 123 mm (3.9" x 4.9")
Rhum Negrita - Bardinet S.A. (fr808)
Rhum Negrita

Rhum Negrita (fr808)

101 x 87 mm (4" x 3.4")
Negrita - Bardinet S.A. (fr308)
Negrita

Negrita (fr308)

83 x 111 mm (3.3" x 4.4")
Old Nick - Bardinet S.A. (fr590)
Old Nick

Old Nick (fr590)

99 x 120 mm (3.9" x 4.7")
Old Nick - Bardinet S.A. (fr617)
Old Nick

Old Nick (fr617)

103 x 135 mm (4.1" x 5.3")
Old Nick Planteur - Bardinet S.A. (fr361)
Old Nick Planteur

Old Nick Planteur (fr361)

100 x 121 mm (3.9" x 4.8")
Old Nick Coco Punch - Bardinet S.A. (fr360)
Old Nick Coco Punch

Old Nick Coco Punch (fr360)

100 x 122 mm (3.9" x 4.8")
Old Nick Daiquiri - Bardinet S.A. (fr339)
Old Nick Daiquiri

Old Nick Daiquiri (fr339)

99 x 121 mm (3.9" x 4.7")

Rum bottles

Rhum Negrita - Bardinet S.A. (fr~3)
Rhum Negrita

Rhum Negrita (fr~3)

Rhum Negrita - Bardinet S.A. (fr~2)
Rhum Negrita

Rhum Negrita (fr~2)

Rhum Negrita Spice - Bardinet S.A. (fr~1)
Rhum Negrita Spice

Rhum Negrita Spice (fr~1)

Old Nick Blanc - Bardinet S.A. (fr~12)
Old Nick Blanc

Old Nick Blanc (fr~12)

Negrita Spiced Golden - Bardinet S.A. (fr~22)
Negrita Spiced Golden

Negrita Spiced Golden (fr~22)


History

The story begins in 1857.

A young liqueur maker from Limoges, Paul Bardinet, takes an interest in a sugar cane alcohol. This " tafia " as they called it in those days, was nothing but a “ gullet rinse “ for pirates.

However, hidden behind the crudeness of this alcohol, Paul Bardinet could feel the latent and incomparably rich flavours and aromas.

Having become a merchant–blender, Paul Bardinet, sets himself to the task of taming the moods of this sunshine child, of marrying the different origins and enhancing it by long ageing in oak casks. An unrivalled rum and brand are born of this impassioned labour. Négrita rum would soon travel around the world even if it did not bear that name at the time.

It was time to leave Limoges to settle closer to the rum-bearing vessels.

That was Edouard’s task, Paul Bardinet’s son, who, close to the quays of Bordeaux port built huge cellars and trained little by little his master blenders.

Rich in its mastery of raw materials of high quality, the company then started to develop a large range of new products, punches and ready made cocktails, sugar cane syrups, all of them meeting swiftly with consumers’ approval.

This successful diversification was followed by other great achievements, particularly in the field of whisky.

Since 1974 Bardinet has regrouped all its activities on the Domaine de Fleurenne in the heart of the magnificent 14-hectare property on the outskirts of Bordeaux.

Ultra modern production and bottling facilities, huge cellars for ageing rums and brandies – the largest rum cellars in Europe, a research and quality control laboratory – everything there meets the quality requirements and expectations of the market.

This huge complex comprises today :

  • 120.000 hectolitres of spirit storage capacity, of which 25% is reserved for wood ageing, split into 5 cellars.
  • 3 fully automatic bottling lines reaching a capacity of 12.000 bottles per hour, a flask line and a PET bottle line, for a total capacity of 60 million bottles per year.
[Source: Company's web site, cited 2004]

La Martiniquaise has a dominant position in the rum market through its various subsidiaries.

  • 48% of BARDINET France's turnover comes from rum and similar products.
  • The group has 5 distilleries in the Caribbean: DILLON, DEPAZ and SAINTE MARIE (Saint James) in La Martinique, SIS in Guadalupe and Distillerie de MARIE GALANTE.

NEGRITA

  • More than 8 million bottles sold in 118 countries.
  • Undisputed leader in France: 51% of the market (share in terms of value, Nielsen hypermarkets and supermarkets 2001).
  • 2nd biggest brand in grocery sales in Spain: 23% of the dark rum market (share in terms of litres, Nielsen TAM AS’03).
[Source: Company's web site, cited 2004]


Pictures gallery

Illustration
P.Bardinet
Illustration
Fleurenne
Illustration
Ad
Illustration
A notepad
Illustration
Ad
Illustration
A notepad
Illustration
Lemercier
Illustration
Lemercier
Illustration
Postcard
Illustration
Ad,1931
Illustration
Invoice, 1940

Here are full texts from the labels

fr188: Registered; Rhum Negrita; Bardinet Bordeaux; West & East Indies Rum; Depose

fr1: Produce of France; 35 cl; Rhum Negrita; Bardinet, depuis 1857, Bordeaux; 40%; Original Caribbean Rum

fr68: Original Caribbean Rum; Since 1857; Rhum Negrita, Bardinet; Adged 8 years; Imported; 70 cl; 37.5% vol

fr808: Special Patissier; Rhum Negrita, Bardinet; Bardinet, S.A., S, Bordeaux, Depuis 1887; 44% vol; Sélectionné par Bardinet S.A.S., 33290 Blanquefort - France; P. Bardinet Gastronomie;Usage réservé aux professionnels pour les préparations alimentaires

fr308: Usage professionnel; Negrita, Bardinet; Rhum; Denature au sel et ua poivre; Bardinet, S.A., 33290 Blanquefort, France; Maison fondee en 1857; 40% vol; 20 L

fr590: Depuis 1893; Old Nick; 70 cl; Antilles Francaises; Appellation d'Origine; 40% vol; Antilles; Rhum Blanc Traditionnel; 3012990113704

fr617: Old Nick; 70 cl; Ce rhum distillé a partir du pur jus de canne est issu des meilleurs crus de la Martinique; 40% vol; Rhum Agricole

fr361: Old Nick Punch au rhum blanc et au jus d'orange; Planteur; Ingredients: rhum blanc 96% du titre volum., sucre, jus d'orange 10%, jus de fruits, extraits aromatiques vegetaux, colorant E 110; 70 cl; Liqueur - Bardinet S.A., 332290 Blanquefort, France; 16% vol

fr360: Old Nick Punch au rhum blanc et a la noix de coco; Coco Punch; Ingredients: rhum blanc 93% du titre volum., sucre, lait concentrate, arome noix de coco 2%, extraits aromatiques vegetaux; 70 cl; Aperitif - Bardinet S.A., 332290 Blanquefort, France; 16% vol

fr339: Old Nick Punch au rhum blanc et au jus de citron; Daiquiri; Ingredients: rhum blanc 97% du titre volum., sucre, jus de citron 6%, arome noix de coco 2%, extraits aromatiques vegetaux, colorant E 102; 70 cl; Liqueur - Bardinet S.A., 332290 Blanquefort, France; 16% vol

fr~3: Rhum Negrita; Bardinet; Bardinet S. A., Bordeaux, fort de France; Depuis 1857; 70 cl; 37.5% vol; Dry and Light; 3012991502002

fr~2: Rhum Negrita; Bardinet; Original Caribbean Rum; Bardinet S. A., Bordeaux; Depuis 1857; 37.5% vol; 70 cl e; Imported rum; 3012991022005

fr~1: Caribbean Rum; Original; Imported; Since 1857; Rhum Negrita; Bardinet; Spice; 70 cl; 37.5% vol

fr~12: 1893; Old Nick; Rhum Blanc Traditionnel; des Antilles; 70 cl; 40% vol; Antilles Françaises - Appellation d'Origine; 3012991302039

fr~22: Negrita Spiced Golden; Spirit drink of premium Caribben Rum with natural flavours and mellow spices; 35% vol; 70 cl; 3012993045040

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