Lemon Hart & Son Ltd.
I exhibit 5 of the 12 labels of my collection. Other labels differ only in details. Undisplayed labels are variations with minor differences.
United Rum Merchants Limited
Company was established in 1804.
One of the earlier naval suppliers was Cornishman Lehmynn (aka "Lemon") Hart. His eponymous Jamaican blend is still made by Allied-Domecq and is celebrate its 200th anniversary in 2004, pre-dating most of the U.K.'s main "dark" rum brands which appeared in the mid-nineteenth century.
United Rum Merchants traces its history back to Mr. Lemon Hart who opened his wine and spirit business from cellars in Penzance, Cornwall in 1804. Lemon Hart was appointed the first victualler of rum to the Royal Navy. The brand bearing his name has been popular for the better part of two centuries and is still a market leader for URM today.
The rums Harts supplied to the Navy were from Jamaica, Trinidad, Barbados and Demerara (Guyana); the same sources we rely on in the 1980’s.
Mosaiq Inc. acquires Lemon Hart Rum from Pernod Ricard
MONTREAL, Feb. 18 /CNW Telbec/ - Mosaiq Inc. announced today that it has acquired the global rights to the Lemon Hart Rum brand from Pernod Ricard. Financial details of the transaction were not disclosed. Marketing and sales transition of the brand to Mosaiq has been completed while production transition will be completed by the end of June 2010.
Established in 1804, the Lemon Hart brand has a rich heritage in the global rum category.
In the late 18th century, Mr. Lemon Hart became the first supplier of rum to the British Royal Navy. In 1804, he moved his business from his small merchants premises in Cornwall, England to London and soon casks of the finest rums were brought across the high seas from the Caribbean, to be blended into a rare and magnificent product which today, over two centuries later, remains a drink to be savoured. In Canada, the Lemon Hart brand has long been the favorite choice of discerning imported dark rum consumers.
The acquisition of Lemon Hart lifts Mosaiq to number one in the Imported Dark Rum segment in Canada with a 41% share of market. "We are very excited about adding a premium brand like Lemon Hart to the Mosaiq owned-brands portfolio. This purchase solidifies our strategic vision to expand our National presence within select categories, through acquisition and agency representation", said Pierre Thériault, Executive Vice President, Mosaiq.
Here are full texts from the labels
uk_112: Lemon Hart Rum; Very Old Jamaica; Lemon Hart & Son; Rum Supplier; Established 1804
uk_114: Lemon Hart & Son's; Contractors to the admiralty; Finest Old Rum; Made in England
uk_11: Lemon Hart & Son's; Established 1804; Supplier to the Admiraliy; 151 proof; Royal Navy Demerara Rum; Produce of Brithis Guiana
uk_116: Lemon Hart & Son; Lemon Hart; Royal Navy Demerara Rum
uk_117: Lemon Hart & Son's; London EC3; Lemon Hart; Suppliers to the Admiralty; Established in 1804; 4/5 quart; Printed in England; Produce of British Guiana
uk_115: Lemon Hart Superior; Lemon Hart & Son
uk40: Imported; Estd. 1804; Original Lemon Hart; Imported Jamaica Rum; Distilled in Jamaica under government supervision; Bottled in Great Britain by Lemon Hart & Son Ltd., 60 Montford Place, London, SE11 5DF; 700 ml e; 40% alc/vol
uk_10: Jamaica; Lemon Hart Rum; Lemon Hart & Son, London; Produce of Jamaica
uk41: Imported; Estd. 1804; Original Lemon Hart; White Rum; Produce of Trinidad & Guyana; Bottled in Great Britain by Lemon Hart & Son Ltd., 60 Montford Place, London, SE11 5DF; 700 ml e; 40% alc/vol
uk332: 94.6 CTL; Imported; 73% vol; Lemon Hart & Sons London; Established in 1804, suppliers to the admiraliy; Lemon Hart; Royal Navy Demerara Rum; Bottled in Gt. Britain; Produced of Demerara, Guyana
uk44: Premium Imported - Importe; Lemon Hart & Son Ltd; Rhum Demerara Rum; Established in 1804; Product of Guyana - Produit de la Guyane; Lemon Hart & Son Ltd., 21 Inner Park Road, Wimbledon, London SW19 6ED, England; 750 ml e; 40% alc/vol
uk245: Premium Imported - Importe; Lemon Hart & Son Ltd; Rhum Demerara Rum; Established in 1804; Product of Guyana - Produit de la Guyane; Lemon Hart & Son Ltd., 21 Inner Park Rd, Wimbledon, London SW19 6ED, England; 1 litre; 75.5% alc/vol
uk_81: Imported 151 Lemon Hart Demerara Rum; Produce of Guyana; 1 Litre; Lemon Hart & Sons