E. H. Keeling & Son, London
United Rum Merchants Limited
On the 10th and 11th May 1941, Alfred Lamb & Son were bombed out of their London permission on Great Tower Street, White Keeling Rum Merchants were also bombed out of theirs during the Blitz that summer. Portal, Dingwall & Norris took them both into their premises at 40 Eastcheap, London.
Here are full texts from the labels
uk279: Keeling's Colonial Demerara Rum; Shipped by E. H. Keeling & Son, London; Produce of British Guyana