Empee Distilleries

Geschichte

Company was establisehed in 1984. Company is part of Empee Group owned by M. P. Purushothaman & Family.

The Chennai-based Empee Distilleries Limited (EDL) has plans to invest about Rs 175 crore in setting up a rectified spirit plant, besides a 7,000 tonnes capacity per day integrated sugar factory, in Karnataka.
To augment the market reach, the company had entered into a strategic alliance with other manufactures of IMFL, namely Durga liquors of Vijayawada and Appollo Alchobev, near Bangalore, to meet its production requirement. Its popular brandy brand ‘Napoleon’ would shortly be produced in Karnataka. EDL also had contract manufacturing options firmed up in Orissa and Pondicherry, he added.

The company launched its latest product ‘old secret rum’ in the Karnataka market yesterday.

Empee Distilleries Ltd. started over two decades ago in a small way in Chennai, for manufacturing Indian Made Foreign Liquor, has now expanded substantially with state-of-art manufacturing facilities not only in Tamil Nadu but also in Kerala, Karnataka and Andhra Pradesh. The distinction of having manufacturing facilities in all the southern states is unique, which few National players can boast of. In the Premium segment, Empee Distilleries Ltd. holds a major share, which is the envy of even All-India-brands.

The introduction of Old Secret Rum has made a huge impact in the liquor industry with an innovative launch, marketing strategies and the quality of the product. Similarly, POWER brand of Rum, Brandy and Whisky and the recent introduction of Old Secret Brandy has created considerable expectations among the consumers and Empee distilleries ltd is hopeful of encashing the market potential.

In Kerala, its VICTORIA Rum, Sixer Rum & All Gold VSOP Brandy have been a run-away success right from introduction and is the envy of the competition.

Empee Distilleries Ltd's continued exploration for new markets has seen tie-ups with many local Distillers across the country especially in Orissa, and Union Territories of Delhi and Pondicherry. It also owns some of the best brands of beer. The company is also coming out with Diet beer shortly, and is planning a joint venture to launch foreign brands in India.

The Group has substantial presence in all the three States of South India, supported by manufacturing facilities owned by the following Group Companies:

• Empee Distilleries Ltd., Chennai – Tamil Nadu (An ISO 9001:2000 certified company)
• Appollo Alchobev Ltd., Bangalore – Karnataka (An ISO 9001: 2000 certified company)
• Empee Distilleries Ltd., Palakkad – Kerala (An ISO 9001: 2000 certified company)