Virgin Islands (U.S.)

Virgin Islands Rum Industries, Inc (Cruzan Rum)

White Cruzan Cruzan
White Cruzan Cruzan
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Gold Cruzan Cruzan
Gold Cruzan Cruzan
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Ligth Dry Cruzan
Ligth Dry Cruzan
Dark Dry Cruzan
Dark Dry Cruzan
Cruzan Estate
Cruzan Estate
Cruzan Single Barrel
Cruzan Single Barrel
Premium Light Cruzan Rum
Premium Light Cruzan Rum
Gold Cruzan Rum
Gold Cruzan Rum
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Premium Dark Cruzan Rum
Premium Dark Cruzan Rum
Single Barrel Estate Rum
Single Barrel Estate Rum
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Cruzan Estate Diamond Rum
Cruzan Estate Diamond Rum
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Cruzan Clipper Rum 120
Cruzan Clipper Rum 120
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Cruzan Rum 150
Cruzan Rum 150
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Cruzan Estate Light Rum
Cruzan Estate Light Rum
Cruzan Estate Dark Rum
Cruzan Estate Dark Rum
Cruzan Estate Diamond Rum
Cruzan Estate Diamond Rum
Cruzan Single Barrel Rum
Cruzan Single Barrel Rum
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Cruzan Aged Rum
Cruzan Aged Rum
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Cruzan Aged Rum
Cruzan Aged Rum
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Cruzan Aged Rum 151 Overproof
Cruzan Aged Rum 151 Overproof
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Cruzan 9 Spiced Rum
Cruzan 9 Spiced Rum
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Cruzan Clipper Spiced Rum
Cruzan Clipper Spiced Rum
Atocha Gold Spiced Rum
Atocha Gold Spiced Rum
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Cruzan Rum Cream
Cruzan Rum Cream
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Cruzan Rum Cream
Cruzan Rum Cream
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Banana Rum
Banana Rum
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Pineapple Rum
Pineapple Rum
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Orange Rum
Orange Rum
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Coconut Rum
Coconut Rum
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Junkanu Citrus Rum
Junkanu Citrus Rum
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Cruzan Banana Rum
Cruzan Banana Rum
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Cruzan Citrus Rum
Cruzan Citrus Rum
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Cruzan Coconut Rum
Cruzan Coconut Rum
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Cruzan Mango Rum
Cruzan Mango Rum
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Cruzan Orange Rum
Cruzan Orange Rum
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Cruzan Pineapple Rum
Cruzan Pineapple Rum
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Cruzan Vanilla Rum
Cruzan Vanilla Rum
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Cruzan Guava Rum
Cruzan Guava Rum
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Cruzan Black Cherry Rum
Cruzan Black Cherry Rum
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Cruzan Black Strap Rum
Cruzan Black Strap Rum
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Cruzan Aged Rum
Cruzan Aged Rum
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Cruzan Aged Rum
Cruzan Aged Rum
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Cruzan Single Barrel Rum
Cruzan Single Barrel Rum
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Cruzan Black Strap Rum
Cruzan Black Strap Rum
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Cruzan Aged Rum 151 Proof
Cruzan Aged Rum 151 Proof
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Cruzan Black Cherry Rum
Cruzan Black Cherry Rum
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Cruzan Banana Rum
Cruzan Banana Rum
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Cruzan Citrus Rum
Cruzan Citrus Rum
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Cruzan Coconut Rum
Cruzan Coconut Rum
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Cruzan Guava Rum
Cruzan Guava Rum
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Cruzan Mango Rum
Cruzan Mango Rum
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Cruzan Pineapple Rum
Cruzan Pineapple Rum
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Cruzan Rapsberry Rum
Cruzan Rapsberry Rum
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Cruzan Vanilla Rum
Cruzan Vanilla Rum
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Cruzan Rum Cream
Cruzan Rum Cream
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I exhibit 10 of the 14 labels of my collection. Other labels differ only in details. Undisplayed labels are variations with minor differences.

My full bottles

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Cruzan Estate Dark Rum

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Cruzan Premium Rum

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Cruzan Mango

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Cruzan Vanilla

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Cruzan Pineapple Rum

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Cruzan Coconut Rum


History

Cruzan Rum distillery was founded in 1760.

[Source: Company's web site, cit. 2003]

The Cruzan Rum Distillery is built among the ruins of greathouses and sugar mills in Estate Diamond, Frederiksted, St. Croix.

[Source: Virgin Islands Business Journal, cit. 1996]

New home of Cruzan Rum facilities
By Marsha Munchez
Virgin Islands Rum Industries, Inc., distiller of Cruzan Rum, has a new home, and, ironically enough, it's in an old rum distillery on the company's property.
Built in 1920 in Estate Paradise under the direction of Peter Christian, Diamond Great House, the distillery's new administrative headquarters, was hit by hurricanes San Phillipe in 1928, Hugo in 1989 and Marilyn in 1995. But it never lost its top.
Christian, father of Ann Abramson, former commissioner of Public Works, was asked to construct the roof of the great house when mason workers were on strike. The wooden structure was assembled by mortise and tenon and it has successfully weathered all storms.
When construction workers began the restoration project two years ago, they were amazed to find not one nail in the roof structure. What deterioration they did find was largely due to termites.
The restoration project was carried out using the original wall, with the design being maintained in fact as well as in spirit. Indeed, nostalgia pervades this great house and its rich history.
It was in 1851 that Robert Skeoch arrived on St. Croix to begin a new career as overseer of Estate Paradise sugar plantation. He probably never anticipated the generations of families who would follow his footsteps.
When Skeoch's son Malcolm purchased the plantation in 1910, he knew that the land was good for sugarcane. He soon discovered that a small distillery on the property could be made operative again. This lucrative operation made the difference between success and failure of the plantation.
However, prohibition came along in 1920 and put the family out of the rum business. After prohibition's repeal in 1933, the factory was begun again, and the first rum was distilled a year later.
Several members of the Nelthropp family came to work for the Skeoch's. Nelthropps became partners in the company and eventually bought the firm.
In the subsequent years the Nelthropps have maintained the company's standing as a successful family-owned enterprise. Today at Virgin Islands Rum, the family proves there's no substitute for age and experience.
Donald C. "Hardy" Nelthropp, Sr. groomed his children Gary, Donald Jr. and Karen in the rum business from the time they were knee-high. Gary is now vice president of sales and distillery operations, Donald Jr. is vice president of plant operations, and Karen (now Lowe) is the visitor's pavilion manager.
In 1994, Virgin Islands Rum Industries was purchased by Todhunter International, a Florida-based alcohol-producing firm. Todhunter kept the Nelthropp family on to run the company and invested substantially in capital improvements to the plant, increasing production capacity from 1,100 cases to 16,000 cases per day.
"The synergy between V.I. Rum and its parent company has worked well for the betterment of the plant and the Virgin Islands as a whole," the senior Nelthropp said.
Over $50,000,000 is paid annually in excise taxes to the local government by V.I. Rum, and government bonds are secured solely on the strength of the company. V.I. Rum is an Industrial Development Commission beneficiary and its policy is to hire and buy locally.
V.I. Rum also invests in the community by aiding local organizations.
"Each year," said Marvin Pickering, vice president and chief financial officer of the company, "the University of the Virgin Islands receives $25,000 from V.I. Rum toward scholarships."
Also benefiting from its generosity are the Olympic committee, Queen Louise Home, Caribbean Community Theater and V.I. America's Cup Challenge.
V.I. Rum is the only manufacturer of rum in the Virgin Islands since Brugal in Frederiksted went out of business three years ago, bottling several labels under the Cruzan Rum name. The Nelthropps take this responsibility very seriously.
Said Gary, "The goal of the Nelthropp family is to educate the public to raw versus aged rum. On each of our bottles there is an age statement. If the label says two years, it means the youngest drop of rum that went into that bottle was two years old.
"The aging process guarantees a smooth quality of rum," he said.
Cruzan Rum is a big seller in stores and restaurants in the mainland and as far away as Japan, South America and Russia. It is the largest authorized export producer of rum into the United States and is usually priced well below rivals Barcardi and Don Q.
Look for new labels and new packaging on Premium Dark and Light Crucian Rum bottles. New products to try are The Cruzan Estate N a blend of full-bodied 4 to 10-year-old rums aged in oak barrels) and Junkanu Citrus Stash (a natural citrus-flavored rum) in beautiful hand-blown bottles.
Virgin Islanders will be able to see the new look and try the new products next month when they reach local stores. V.I. Rum is distributed by Premiere Wine & Spirits.

[Source: Virgin Islands Business Journal, 17 Oct 1997]

In the 1930’s, and until July 1944, St. Croix Sugar Cane Industries, Inc. was a corporation, comprised of The Diamond Rum Company and Santa Cruz Distillers. Its primary purpose was to distribute their rum products in the United States. The investors of The Diamond Rum Company were the same investors as those of St. Croix Sugar Cane Industries, Inc. Some were also investors in Santa Cruz Distillers.

In July, 1944 St. Croix Sugar Cane Industries, Inc became a partnership d/b/a/ St. Croix Sugar Cane Industries, after the merger of The Diamond Rum Company and Santa Cruz Distillers.

In December, 1953 the above partnership was dissolved and the company once again became a corporation, St. Croix Sugar Cane Industries, Inc.



Here are full texts from the labels

vi_13: Wirgin Islands White Cruzan Rum; West Indies Rum; Imported; Cruzan Rum Distillery Co., St. Croix, Virgin Islands

vi_15: Wirgin Islands Gold Cruzan Rum; West Indies Rum; Imported; Cruzan Rum Distillery Co., St. Croix, Virgin Islands

vi2: Imported; Light Dry Cruzan Premium Virgin Islands Rum; Only the highest quality ingredients and careful aging will produce the clean flavor of Cruzan Rum; Distilled and shipped by Cruzan Rum Distillery Co., St. Croix, Virgin Islands; 40% alc. by vol. (eighty proof)

vi17: Imported; Dark Dry Cruzan Premium Virgin Islands Rum; Only the highest quality ingredients and careful aging will produce the pure, clean flavor of Cruzan Rum; Distilled and shipped by Cruzan Rum Distillery Co., St. Croix, Virgin Islands; 40% alc. by vol. (eighty proof)

vi3: Proprietors Reserve Rum; Adged 4 years in selected oaken casks Cruzan Estate; Distilled, aged & crafted by Cruzan Rum Distillery Co., St. Croix, Estate Diamonds, St. Croix, V.I.; 40% alc. by vol., 80 proof; D.C. Nelthropp Master Distiller

vi21: Hand-crafted; Since 1760; Cruzan Single Barrel; Estate Rum; Distilled, aged & crafted by Cruzan Rum Distillery Co., Estate Diamond, St. Croix, V.I.; 40% alc. by vol.; 70 cl; D.C. Nelthropp Master Distiller

vi5: St. Croix; Premium Light Cruzan Rum; Double distilled and aged a minimum of two years in select oaken casks and charcoal filtered for smoothness. Only the finest quality ingredients, the rich traditions of the master distillers' art and careful aging and blending will produce the distingtive rich taste and aroma of premium light Cruzan Rum; Cask adged 2 years; Distilled, adged & blended by Cruzan Rum Distillery Co., St.Croix, Virgin Islands; 40% alc. by vol., 800 proof

vi_14: Virgin Islands Gold Cruzan Rum; West Indies Rum

vi4: St. Croix; Premium Dark Cruzan Rum; A premium blend of carefully selected older rum, aged a minimum of two years in select charred oaken casks. Only the finest quality ingredients, the rich traditions of the master distillers' art and careful aging and blending will produce the distingtive rich taste and aroma of premium dark Cruzan Rum; Cask adged 2 years; Distilled, adged & blended by Cruzan Rum Distillery Co., St.Croix, Virgin Islands; 40% alc. by vol., 800 proof

vi_11: Cruzan Single Barrel Estate Rum

vi_6: Cruzan Estate Diamond Rum

vi_3: Cruzan Clipper Rum, 60%

vi_4: Cruzan Rum, 75%

vi15: Cruzan Estate Light Rum; Virgin Islands

vi14: Cruzan Estate Dark Rum; Virgin Islands

vi13: Cruzan Estate Diamond Rum; Virgin Islands

vi_18: Cruzan Estate Light Rum; Virgin Islands

vi_33: Cruzan Aged Rum

vi_34: Cruzan Aged Rum

vi_36: Cruzan Aged Rum 151 Overproof

vi_55: Cruzan 9 Spiced Rum

vi12: Cruzan Clipper Spiced Rum; Cruzan Rum Blended with Natural Spices & Flavors; Produced by Cruzan Rum Distillery Company, St. Croix, Virgin Islands; 40% alc by vol [Eighty Proof]

vi_30: Atocha Gold Spiced Rum; Cruzan Rum Company

vi_31: Cruzan Rum Cream

vi_5: Cruzan Rum Cream

vi_7: Cruzan Banana Rum; Premium Cruzan Rum With Natural Banana Flavors; The Taste Is Real; 27.5 % alc by vol

vi_8: Cruzan Pineapple Rum; Premium Cruzan Rum With Natural Pineapple Flavor; The Taste Is Real; 27.5 % alc by vol

vi_9: Cruzan Orange Rum; Premium Cruzan Rum With Natural Orange Flavors; The Taste Is Real; 27.5 % alc by vol

vi_10: Cruzan Coconut Rum; Premium Cruzan Rum With Natural Coconut Flavors; The Taste Is Real; 27.5 % alc by vol

vi_2: Cruzan Junkanu Citrus Rum

vi_23: Cruzan Banana Rum

vi_24: Cruzan Citrus Rum

vi_25: Cruzan Coconut Rum

vi_26: Cruzan Mango Rum

vi_27: Cruzan Orange Rum

vi_28: Cruzan Pineapple Rum

vi_29: Cruzan Vanilla Rum

vi_35: Cruzan Guava Rum; Premium Cruzan Rum with natural Guava Flavor; The Taste is Real; 27.5% alc/vol;

vi_37: Cruzan Black Cherry Rum; Premium Cruzan Rum with Natural Cherry Flavors

vi_38: Cruzan Black Strap Rum; St. Croix, U.S.V.I.; Navy Tradition

vi_52: Cruzan Aged Rum; Origin of St. Croix; 40% alc by vol; Aged a minimum of 1 year in Americak oak barrel; Distilled, aged & blended by Cruzan International, St. Croix, US Virgin Islands; 1760

vi_51: Cruzan Aged Rum; Origin of St. Croix; 40% alc by vol; Aged a minimum of 2 year in Americak oak barrel; Distilled, aged & blended by Cruzan International, St. Croix, US Virgin Islands; 1760

vi_53: Original Cruzan Single Barrel Rum; 1760

vi_54: Cruzan Black Strap Rum; 1760

vi_50: Cruzan Aged Rum; Origin of St. Croix; 75.5% alc by vol; Aged a minimum of 1 year in Americak oak barrel; Distilled, aged & blended by Cruzan International, St. Croix, US Virgin Islands; 1760

vi_39: Cruzan Black Cherry Rum; Premium Cruzan Rum from the island of St. Croix with natural black cherry flavors; 27.5% alc by vol

vi_40: Cruzan Banana Rum; Premium Cruzan Rum from the island of St. Croix with natural Banana flavors; 27.5% alc by vol

vi_41: Cruzan Citrus Rum; Premium Cruzan Rum from the island of St. Croix with natural Citrus flavors; 27.5% alc by vol

vi_42: Cruzan Coconut Rum; Premium Cruzan Rum from the island of St. Croix with natural Coconut flavors; 27.5% alc by vol

vi_43: Cruzan Guava Rum; Premium Cruzan Rum from the island of St. Croix with natural Guava flavors; 27.5% alc by vol

vi_44: Cruzan Mango Rum; Premium Cruzan Rum from the island of St. Croix with natural Mango flavors; 27.5% alc by vol

vi_45: Cruzan Pineapple Rum; Premium Cruzan Rum from the island of St. Croix with natural Pineapple flavors; 27.5% alc by vol

vi_46: Cruzan Rapsberry Rum; Premium Cruzan Rum from the island of St. Croix with natural Rapsberry flavors; 27.5% alc by vol

vi_48: Cruzan Vanilla Rum; Premium Cruzan Rum from the island of St. Croix with natural Vanilla flavors; 27.5% alc by vol

vi_47: Cruzan Rum Cream; Origin of St. Croix; A rum cream luqueur with natural flavors expertly; Blended by Cruzan Rum; 15% alc by vol

vi~3: Cruzan Estate Dark Rum; St. Croix

vi~4: Cruzan Premium Rum; Diamond Estate; The Perfect Rum; Aged in Oaken Caska for Smoothness & Character. Produced by the CruzanDistillery Company, Ltd. in Estate Diamond St. Croix, U.S. Virgin Islands; Batch No. ED 577688; 40% alc by vol; 80 Proof

vi~1: Cruzan Mango; Premium Cruzan Rum with natural Mango Flavors; The Real Tropical Taste; 30% alc/vol, 70 cl

vi~2: Cruzan Vanilla; Premium Cruzan Rum with natural Vanilla Flavors; The Real Tropical Taste; 30% alc/vol, 70 cl

vi~5: Cruzan Pineapple Rum; Premium Cruzan Rum with natural Pineapple Flavors; The Taste is Real; 27.5% alc/vol

vi~6: Cruzan Coconut Rum; Premium Cruzan Rum with natural Coconut Flavors; The Taste is Real; 27.5% alc/vol


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Last modified: September 5, 2019 Created by Petr Hloušek
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