United States

Matusalem & Co.

Ron Matusa Carta Oro
Ron Matusa Carta Oro
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Roncoco Liqueur
Roncoco Liqueur
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Ron Matusalem Carta Plata
Ron Matusalem Carta Plata
Ron Matusalem Carta Oro
Ron Matusalem Carta Oro
Ron Matusalem Classic Black
Ron Matusalem Classic Black
Ron Matusalem
Ron Matusalem
Ron Matusalem Gran Reserva
Ron Matusalem Gran Reserva
Ron Matusalem Gran Reserva
Ron Matusalem Gran Reserva
Ron Matusalem Platino
Ron Matusalem Platino
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Ron Matusalem Clásico Solera 10
Ron Matusalem Clásico Solera 10
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Ron Matusalem Gran Reserva 15y
Ron Matusalem Gran Reserva 15y
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Ron Matusalem Rum Añejo
Ron Matusalem Rum Añejo
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Ron Matusalem Solera 7
Ron Matusalem Solera 7
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Ron Matusalem Gran Reserva 18y
Ron Matusalem Gran Reserva 18y
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Ron Matusalem Gran Reserva Solera 23y
Ron Matusalem Gran Reserva Solera 23y
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Ron Matusalem Insólito Wine Cask
Ron Matusalem Insólito Wine Cask
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Ron Matusalem Red Flame
Ron Matusalem Red Flame
Rum Matusalem
Rum Matusalem
Ron Matusalem
Ron Matusalem
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I exhibit 8 of the 14 labels of my collection. Other labels differ only in details. Undisplayed labels are variations with minor differences.


History

Cuba
The company started by the Camp brothers in 1872 as a family affair. It was originally called Camp & Brothers, S.A. Around 1912 Benjamin Camp moved back to Spain, from there on the company was in the hands of his brother Eduardo and Evaristo Álvarez. Eventually, one of the daughters of Evaristo Álvarez married the son of Eduardo Camp.

In the early 1900's the son of Evaristo, Claudio Álvarez LeFebre entered the company. The corporate name was then changed to Álvarez Camp & Co. The "new" Cuban rum rapidly caught on in the world's markets.

In the early 1940's Claudio Álvarez LeFebre's only son, Claudio Álvarez Soriano, joined the firm. His hard work and outstanding administrative skills earned him the respect of workers and competitors alike. From here on, the company experienced a period of tremendous growth and by the 1950's it had already captured 50% of the Cuban market.

Matusalem was the leading rum sold in Cuba. At the beginning of the year 1956 died Claudio Álvarez LeFebre and six months later Claudio Álvarez Soriano, too. That same year starts the guerrilla war against President Fulgencio Batista. By 1960 the Álvarez family, the company and the country were utterly changed - forever. It was the end of an era.

United States
In 1961 was established Matusalem & Co in U.S.A.

[Source: Corporate materials.]

1872
Two Spanish brothers, Benjamin and Eduardo Camp, together with a third partner, Evaristo Álvarez, were to embark on an exciting adventure. To create the smoothest, highest-quality rum that has ever been enjoyed. They opened a distillery, inspired by the production and aging process used for brandy and cognac, creating a carefully guarded secret formula that has been passed down through generations. Thus Matusalem Rum was born in Santiago de Cuba. Some 140 years later, the name continues to be recognized around the world as a symbol of quality and excellence.

1900's
In 1912, Benjamin Camp returns to Spain, leaving the company in the hands of his brother and Evaristo Álvarez. Claudio Álvarez LeFebre, the son of Evaristo Álvarez, joins the company, running it for the next 25 years. His knowledge and experience in rum production, together with his good judgment and administrative talents, helps the company to grow within the global marketplace. Matusalem receives its first international awards.

1930 - 1960
Matusalem was one of the stars in Cuba's heyday. Prohibition attracted American tourists to the island, which was in the height of its age of glamour. Havana, considered to be "the Paris of the Americas," was a cosmopolitan city full of energy and celebration. At the beginning of the 1940's, Claudio Álvarez LeFebre asks his only son, Claudio Álvarez Soriano, to join the company. The young man's administration skills and marketing abilities, cultivated in the US, contributed to the success of the brand. In 1960, with the coming to power of Fidel Castro and the regime change, the family is exiled and tensions begin around control of the brand.

1970 - 1990
Claudio Álvarez Salazar, great-grandson of the company's founder, begins studying medicine in the 1970s, while several groups were fighting for control of the Matusalem brand. In the 1990s, following a successful career in medicine, Dr. Claudio Álvarez sues for control of the company. A settlement is reached in 1995, giving him control of his family's company.

1990's
n the early 1990s, when the Álvarez family recovers control of the company, production is focused solely on premium high-end varieties of rum. Currently, Matusalem is produced and bottled in the Dominican Republic. The sun, the climate and the excellent quality of the sugarcane serve as an optimal foundation to conserve the Original Formula and to continue producing Matusalem Rum under the highest quality standards.

2000 - 2011
In 2002, Matusalem Rum is relaunched as a high quality producer of fine rums. In this way our rums achieve extraordinary excellence, sought out by the most selective consumers. In 2005, Dr. Claudio Álvarez Salazar designates his eldest son, Claudio Renaud Álvarez, as CEO of the company. The fifth generation of the Álvarez Family takes the reigns of the Matusalem brand.

[Source: Company's web site, cit. 2014]


Pictures gallery


Here are full texts from the labels

us_25: Carta Oro; Ron Matusa; 5 Years; Establecido en 1872; Tradition Cuban

us_21: Roncoco Liqueur; Made with light white rum; Produced and bottled by Ron Matusalem Rum, Aburndale, Florida; 375 ml

us130: Carta Plata; Ron Matusalem Rum; Establecido en 1872; Solera Blender; Our Genuine Cuban Tradition; Produced by Matusalem & Co.; 40% Alc./Vol. (80 Proof); Matusalem and Swallow Device are registrated trademarks of Matusalem & Co.; Medals Awarder to Matusalem; Matanzas, Cuba, 1881, Silver medal; St. Luis, U.S.A., 1904, Gold Medal; Habana, Cuba, 1911, Gold Medal

us129: Carta Oro; Ron Matusalem Rum; Establecido en 1872; Solera Blender 5; Our Genuine Cuban Tradition; Produced by Matusalem & Co.; 40% Alc./Vol. (80 Proof); Matusalem and Swallow Device are registrated trademarks of Matusalem & Co.; Medals Awarder to Matusalem; Matanzas, Cuba, 1881, Silver medal; St. Luis, U.S.A., 1904, Gold Medal; Habana, Cuba, 1911, Gold Medal

us128: Classic Black; Ron Matusalem Rum; Establecido en 1872; Solera Blender 7; Our Genuine Cuban Tradition; Produced by Matusalem & Co.; 40% Alc./Vol. (80 Proof); Matusalem and Swallow Device are registrated trademarks of Matusalem & Co.; Medals Awarder to Matusalem; Matanzas, Cuba, 1881, Silver medal; St. Luis, U.S.A., 1904, Gold Medal; Habana, Cuba, 1911, Gold Medal

us157: Rum; Ron Matusalem; Establecido 1872; Produced and bottled by Ron Matusalem; 40% Alc./Vol. (80 Proof); Formerly of Santiago de Cuba; Matusalem y la Figura de la Golondina son marcas registradas de Ron Matusalem & Matusa of Fl., Inc.; Matanzas, 1881; St. Luis, 1904; Habana 1911; Medals Awarder to Matusalem

us127: Ron Matusalem Rum; Establecido en 1872; Gran Reserva; Solera Blender 15; Rum; Our Genuine Cuban Tradition; Produced by Matusalem & Co.; 40% Alc./Vol. (80 Proof); 750 ml; Medals Awarder to Matusalem; Matanzas, Cuba, 1881, Silver medal; St. Luis, U.S.A., 1904, Gold Medal; Habana, Cuba, 1911, Gold Medal

us249: Ron Matusalem Rum; Est. 1872; Gran Reserva; 70 cl. e; Solera Blender 15; 40% Alc. Vol.; Fórmula Original de Cuba; Importado; Imported; Medals Adjudicadas a Matusalem; Matanzas, Cuba, 1881, Medalla de plata; San Luis, EE.UU., 1904, Medalla de oro; La Habana, Cuba, 1911, Medalla de oro; 76609401005

us_617: Casa Fundada en Santiago de Cuba 1872; Ron Matusalem; Est. 1872; Original family recipe; 70 cl e; alc 40% vol Rum; Platino

us_618: Casa Fundada en Santiago de Cuba 1872; Ron Matusalem; Est. 1872; 70 cl e; Solera 10; alc 40% vol Rum; Clásico

us_619: Ron Matusalem; Est. 1872; Gran Reserva; Importado; 15; Imported; 70 cl e; Casa Fundada en Santiago de Cuba 1872; Rum; alc 40% vol

us_620: Casa Fundada en Santiago de Cuba 1872; Ron Matusalem; Est. 1872; Rum Añejo; 70 cl e; alc 38% vol

us_621: Casa Fundada en Santiago de Cuba 1872; Ron Matusalem; Est. 1872; Rum Solera 7 Blended; 70 cl e; alc 40% vol

us_622: Ron Matusalem; Est. 1872; Rum Gran Reserva; Fórmula Original de Cuba; 40% alc/vol; 70 cl e; 18

us_623: Ron Matusalem; Est. 1872; Rum Gran Reserva; Fórmula Original de Cuba; 40% alc/vol; 70 cl e; 23 Solera Blend

us_624: Matusalem; Insólito Wine Cask; Ron; Est. 1872; 70 cl e; alc 40% vol; Limited Edition; Tempranillo Cask

us131: Red Flame; Ron Matusalem Rum; Establecido en 1872; Rum West Indies; Made in Our Family's Cuban Tradition; 75.5% Alc./Vol. (151 Proof); Matusalem and Swallow Device are registrated trademarks of Matusalem & Co.; Medals Awarder to Matusalem; Matanzas, Cuba, 1881, Silver medal; St. Luis, U.S.A., 1904, Gold Medal; Habana, Cuba, 1911, Gold Medal

us238: Ron Matusalem Rum; Est. 1878; 40% alc/vol; 70 cl e; Original Cuba Formula; Produced by Matusalem & Co

us_93: Ron Matusalem


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Last modified: December 1, 2019 Created by Petr Hloušek
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