Edwin Charley (Jamaica) Ltd.
I exhibit 3 of the 4 labels of my collection. Other labels differ only in details. Undisplayed labels are variations with minor differences.
Long Pond Distillery, Trelawny
New Yarmouth Sugar Estate, Clarendon
Rum Company (Jamaica) Ltd.
Company was established in 1892.
The company is part of Wray & Nephew Group Limited.
Someone who had come to the island from British Columbia, Edwin Charley, and found the heavy, strong Jamaica Rum not at all to his liking, decided in 1892 to make his own lighter blend. First introduced in Charley's Punchbowl, an elegant drinking lounge in King Street in the centre of Kingston, 'Charley's White Label' Jamaica Rum soon became highly popular. To secure production Charley built Innswood estate, just outside Spanish Town. In 1983 the Edwin Charley Trust remains a shareholder in that distillery company.
Edwin Charley had continued to make his 'White Label' brand right up to 1920 when ill-health forced him to sell out. In 1937 the firm was acquired by Fred L Myers & Sons and 'Charley's White Label' went off the market Edwin Charley himself died in 1940. His brand made a comeback in 1955 when Myers were bought by Seagram, and for years it was the island's largest selling coloured rum.
62 & 64 King Street, Kingston
Here are full texts from the labels
jm_29: Edvin Charley's Royal Reserve Jamaica Rum; Edwin Charley; Imported by '21' Brands Inc, USA
jm_30: Charley's Red Label; Jamaica Rum; Edwin Charley Rum Distillery
jm_31: Charley's Old Jamaica Rum; Bottled in Jamaica; Edwin Charley Rum Distillery
jm150: Charley's Black Seal; Jamaica Old Rum; Made by Edwin Charley (Founded 1892), Kingston, Jamaica, B.W.I.
jm54: Edvin Charley's White Label; 43% alc/vol; 750 ml; Jamaica Rum; Distilled and matured in Jamaica under government supervision; Edwin Charley (Jamaica) Ltd., Kinston, Jamaica, W.I.; Fine rums since 1892
jm103: Edvin Charley's White Overproof Rum; Fine Rums Since 1892; 26 2/3 Imp. Oz., 750 ml; Distilled and bottled in Jamaica under Government Supervision; Edwin Charley (Jamaica) Ltd., Kinston, Jamaica, West Indies